01
Your cost-per-lead keeps climbing.
You're spending more every month and getting fewer actual calls. Your current agency blames “the market” but can't show you a keyword-level plan to fix it.
GOOGLE ADS FOR PAINTERS
Other Agencies Chase Clicks.
We Book Painting Jobs.
We run Google Ads exclusively for painting contractors. No bloated retainers, no vanity metrics, no cookie-cutter playbooks. Built to book jobs — measured in revenue, not clicks.
- Painting companies only — no HVAC, no roofing
- Campaigns launched in 7 days from call
- Daily optimization, not monthly check-ins
- Month-to-month — cancel any time
Specialized, transparent, and built for painters. No contracts, no lock-ins, no excuses.
Painting Only
Transparent Reporting
30-Day Pilot Available
Launch in 7 Days
0x
Average Client ROAS
0 Days
From Call to Live
0%
Painting Companies Only
$0
Long-term Contracts
Sound familiar?
You've got leads. Most of them are junk.
Here's what painting companies tell us when they first call.
02
Half your leads are tire-kickers.
Price-shoppers, wrong service area, people who wanted interior when you quote exterior. Your ads attract volume, not intent — and your quoting time is eating your margin.
03
You don't know what's actually working.
Your reports show impressions and clicks. You want to know which keyword booked which job. Nobody's set up conversion tracking that actually ties ad spend to revenue.
What we do
Four deliverables. That's the whole offer.
No upsells, no growth-marketing add-ons. Everything below is what every PaintingPPC client gets from day one.
Google Search Campaigns
Keyword-up build: high-intent painting terms, negative-keyword lists that exclude tire-kickers, geo-targeting to the ZIP, bid strategies tuned to how painting leads actually convert.
Conversion-Optimized Landing Pages
Every campaign points to a landing page we design and host. Clear value prop, real reviews, click-to-call above the fold, forms that pre-qualify leads before they hit your inbox.
Conversion Tracking Done Right
Call tracking, form tracking, offline conversion imports. Reports show revenue per keyword, not just clicks.
Daily Account Management
In your account every day. Search terms pruned, bids adjusted, ad copy iterated. No monthly-check-in retainers.
Why most painter ads fail
Clicks aren't the problem. Infrastructure is.
Most painting companies have clicks. Almost none have the infrastructure that turns those clicks into booked jobs.
Generic agency approach
- Ad click
- Generic agency landing page
- Form asks for name + email only
- Lead sits in inbox for 2+ hours
- Sales call happens a day later
- Prospect already booked a competitor
- Lost job
PaintingPPC infrastructure
- Ad click
- Painting-specific landing page (built by us)
- Multi-field form pre-qualifies (service type, budget, timeline)
- Instant SMS + email alert to your team
- Lead synced to your CRM automatically
- Sales call within 15 minutes
- Qualified prospect, warm and informed
- Retargeting runs on no-shows
- Booked job
Our North Star metric: cost per booked appointment — not cost per lead.
Cheap leads don't grow painting companies. Qualified appointments your sales process closes do.
Landing page architecture
A landing page engineered to book painting jobs.
Every campaign we run points to a page like this — designed from 4+ years of painter-specific conversion data. Here's what's on it and why.
riverstonepainting.com
Call or Text (555) 123-4567
RIVERSTONE PAINTING CO.
GET A FREE QUOTE
San Diego's Trusted Painters
Painters That Show UpOn Time.Every Time.
- Locally Owned & Operated
- Free Estimates
- 5-Year Workmanship Warranty
5.0★★★★★
Read All Reviews5.0★★★★★
Read All ReviewsGet Your Free Painting Estimate Today
First Name
Last Name
Phone
Email
Service Type
GET FREE ESTIMATE
BBB A+ Accredited
Google Guaranteed
Licensed & Insured
PCA Member
Our Services
Interior Painting
Walls, ceilings, trim, and doors — prepped, patched, and painted to spec.
Cabinet Refinishing
Factory-grade finish on kitchen and bath cabinets. Back in place within a week.
Exterior Painting
Stucco, siding, and trim weatherproofed with premium-grade coatings.
14% avg conversion rate
- 01
Above-the-fold clarity
Headline names the service and the offer in under 10 words. No hero video, no slider, no distractions.
- 02
Single action
Call or submit. One form, five fields, zero friction.
- 03
Real social proof
Reviews pulled from the client's actual Google Business profile, not stock testimonials.
- 04
Mobile-first build
70%+ of painting searches happen on mobile. Every page loads in under 1.2 seconds and renders perfectly on iPhone.
Sample architecture. Real client landing pages available under NDA during your audit call.
How it works
From call to live campaign in 7 days.
No drawn-out discovery. No 60-day onboarding. Here's the real timeline.
- 1Day 1
Account Audit.
We pull your existing ad account (or assess your market if you're starting fresh), identify waste, and build a custom plan.
- 2Day 2–3
Strategy + Approval.
You see exactly which campaigns, keywords, and landing pages we'll launch — with projected CPL and budget — before anything goes live.
- 3Day 4–6
Build + Launch.
We build campaigns, write ad copy, design your landing page, wire up conversion tracking. You approve. We launch.
- 4Day 7+
Daily Optimization.
Weekly performance reports. Monthly strategic review. You focus on closing jobs.
Real results
What top-performing painter campaigns deliver.
The best-run Google Ads campaigns in painting consistently hit 8–14x ROAS depending on service mix. We target these high-end benchmarks category-by-category.
- Custom per market — No cookie-cutter campaigns. Strategy built for your exact service area, specialties, and competition.
- Ready-to-hire homeowners — We target active searchers, not cold audiences.
- Optimized every day — Bids adjust, keywords pruned, landing pages iterated. Not monthly-check-in retainer work.
Industry high-end ROAS by service
Interior / Exterior Repaints13.9x
Residential Full-Service12.7x
Cabinet Refinishing9.2x
Commercial8.7x
Revenue impact
See what your ad spend could actually book.
Most painting companies we audit are running ads at industry-baseline performance. Here's the revenue difference when that performance improves.
Your business
$5,000
$7,000
Adjust sliders to match your business.
Typical painter campaign
$450 CPL · 8% lead-to-sale
Leads / month11
Booked appts7
Closed jobs1
Monthly revenue
$6,000
With PaintingPPC
$165 CPL · 21% lead-to-sale
Leads / month30
Booked appts18
Closed jobs6
Monthly revenue
$45,000
Additional revenue
+$38,000 / month
That's $460,000 more per year.
Modeled using painter-specific performance benchmarks. Real results vary by market, service mix, and offer quality.
Case studies
Painting companies we've helped book more work.
A sample of PPC campaigns we've built. Full client list and detailed case studies available on request during your audit call.
Google AdsLanding Page
From Dry Spell to Booked-Out in 60 Days
A residential painter burning budget on broad-match keywords with no negatives list. We rebuilt around exterior-specific high-intent terms, added a conversion-optimized landing page, and layered in call tracking.
13.9x
ROAS
47
Leads/Month
$89
Cost/Lead
Google AdsLanding Page
Cut Cost-Per-Lead 61% in 4 Months
A specialty cabinet refinisher competing against five larger shops, paying $220/lead. We restructured campaigns around cabinet-intent keywords, excluded generic “painter” traffic, and built a cabinet-specific landing page.
61%
CPL Reduction
3.2x
Qualified Leads
22
Jobs/Month
Google AdsConversion Tracking
Turned $40k/Month Ad Spend Into $347k Revenue
A commercial painting company with no clarity on which keywords drove revenue. We set up offline conversion tracking to import closed-deal data back into Google Ads, then optimized bidding around revenue, not leads.
+54%
Close Rate
8.7x
ROAS
$347k
New Revenue
Google AdsLanding Pages
Scaled From 1 Crew to 3 in Under a Year
A solo owner-operator wanting to scale. We built a multi-campaign structure splitting interior, exterior, and cabinet with dedicated landing pages and budgets per service line, scaling winners monthly.
3x
Crew Size
4.2x
Revenue
11 mo
Timeline
What clients say
Painter-first feedback from painter-first campaigns.
“PLACEHOLDER — Replace with real testimonial from existing painting client.”
Client Name
Company
“PLACEHOLDER — Replace with real testimonial from existing painting client.”
Client Name
Company
“PLACEHOLDER — Replace with real testimonial from existing painting client.”
Client Name
Company
Stop guessing what's working. Start measuring what's booking.
Get a free 30-minute audit. We'll review your current ads (or map out what you'd need to launch), identify the biggest levers, and show you exactly what a PPC-driven pipeline could look like for your company — no pitch deck, no pressure.
Common questions
What painters ask us before signing on.
How much should I expect to spend on ads?
Most of our clients run $2,500–$10,000/month in ad spend, depending on market and goals. Your retainer is separate — we'll show you a projected CPL and budget during your audit, so you can decide what fits.
What's the monthly retainer?
$2,000/month, billed monthly, no long-term contract. The 30-day pilot runs at $1,500.
Do I need a new website to work with you?
No — but you'll get a dedicated landing page built and hosted by us as part of your campaign. We don't touch your existing website.
How fast can you launch?
7 days from signed agreement to live campaigns.
Who manages my account?
A PaintingPPC specialist — not a pooled team. Direct line to the person running your campaigns.
What if it's not working?
Month-to-month means you can cancel any time. The 30-day pilot is specifically designed to de-risk this for you.
Why only painters?
Specialization compounds. Every account we run teaches us something we apply to the next. A general agency learns about painters once every few years; we learn something every week.
Ready to see what your ads could actually do?
Free audit. No pitch deck. 30 minutes on your calendar.